I love my job as a consultant art director, it doesn’t really matter if I work for smaller or bigger companies, I always love what I do but I must admit that this job was really creative and fun. I was assigned to do the Season Material for Spring 2017 that will be in stores for approximately 18 weeks worldwide this spring. We also did catalogue images and online material. My job as an art director is to come up with the idea, set the mood, style, framing, chose the location, select and suggest the team that can create commercial, inspiring and intriguing images according to the brief in the best possible way – together with me and the client, in this case H&M Home. My responsiblity is to see that everything in the brief (the idea, the images and the story) is covered, that the job is top notch and stringent, and without a good team that is not possible, of course. The team is key, and having an open minded client.
This time around the perfect team was stylist Lotta Agaton and photographer Pia Ulin, with great production by The Lab We had the luck to be able to shoot at a fab location in Copenhagen, that gave the story perfect light and feel. Thank you Kinfolk for having us. I hope you like it.
After almost a two year break from having a webshop and creating graphic prints, Therese decided to relaunch the webshop and make a new collection of limited fine art prints called Dark Edition. A collection with a few items only, six different motifs in two sizes, made in a very small edition. Dark Edition is not only a collection of fine art prints, it's also a creative collab between Melo and Therese Sennerholt, two independent and small Swedish design brands that share the ambition to create timeless products – in terms of aesthetics, design and quality. The idea of a collab started in a very classical Swedish way – over a fika between the two designers Therese Sennerholt and Sara Medina Lind and it led to the decision to create two separate collections but with the ambition to aline one another in an intriguing way. A meeting between Melo’s minimalistic furnitures and Sennerholt’s graphic and characteristic prints.
Dark Edition is Therese's eight collection of graphic fine art prints. This time she has created a graphic collection with a 70's look in saturated tones inspired by the feeling of being free which for her means being close to the ocean, watching the sunset on a beach, listening to the soothing sound of the ocean waves, observing flying birds that are heading to a new continent without any given destination.
For more info about the prints, please visit the shop (click on the shop icon in the top menu). The images below are photographed by Sara Medina Lind, and shot in Therese Sennerholts home. The concept images are styled by Amanda Rodriguez and photograped at Spring Studio.
My name is Therese Sennerholt, I am an art director and creative consultant
working mainly with visual- and strategic communication focusing on interior clients.
I work both with advertising and editorial assignments for companies
such as Bolon, H&M Home and other large or small scale companies on project basis.
I've worked as the art director for many interior magazines in Sweden, for ex Residence.
Design, interior, fashion, photography, typography and art are my passions.
I am the head designer for my own brand for which I create
fine art prints that are sold worldwide. Dark Edition is my eight collection of prints.
This time I have created a graphic collection with a 70's look in saturated tones.
The collection is offset printed on sustainable paper in a small
limited edition of 20, 50 and 100. All motifs are signed and numbered.