visual concept


Creative direction, concept and visualisation for the launch of the flooring collection Elements.
The idea was executed and photographed in three different locations – a university, museum and church –
in order to generate how the floor blends into public unexpected environments.Β 
The collection is made to unify large-scale projects; sprawling spaces whoseΒ sheer footprint presents
challenges for architects trying to provide high-quality flooring onΒ the required scale.
Here are a few selected images, photographed in Copenhagen.

Photo: Mikkel Mortensen  Styling: Gitte Kjaer