H&M Home Summer


Glamping is the ultimate adventure for both seasoned campers and newcomers – 
a refined outdoor life connected to nature without losing comfort. We moved into an airstream
situated in Joshua Tree, California to create a relaxed summer home away from home.

The assignment included to bring about concept, social media solutions, copy 
and creative lead for the digital summer campaign 2022.

Photo: Mike Karlsson Lundgren Set Design: Amy Chin