H&M Home SS22


Glamping is the ultimate adventure for both seasoned campers and newcomers – 
a refined outdoor life connected to nature without losing any comfort. We moved into an
airstream situated in Joshua Tree, California to create a stylish home away from home.

The assignment included to bring about concept, social media solutions, copy,
visual- and creative direction for the digital summer campaign 2022.

Photo: Mike Karlsson Lundgren Set Design: Amy Chin