Bold minimalism

H&M HOME

Art direction, concept and visual ideas for the Spring Season Campaign 2019.
The purpose was to showcase the products in a minimalistic yet intriguing way withΒ a spring feel
for a long lasting look since the seasonal images are exposed for 18 weeks in light boxes around the globe.
The studio provided ideas and content for online, print, stores and social media.
The campaign images were shot in Lisbon, Portugal.

Photo: RenΓ©e Kemps  Styling: Pernille Vest