Bold minimalism

H&M HOME

Executional art direction and overall concept for the global Spring Season Campaign 2019.
The purpose was to showcase the products in a minimalistic yet intriguing way with a spring feel
for a long lasting look since the seasonal images are exposed for 18 weeks in light boxes around the world.
The studio provided visual ideas and content for online, print, stores and social media. 
The campaign images were shot in Lisbon, Portugal.

Photo: Renée Kemps  Styling: Pernille Vest