casual storage

H&M Home

Visual concept creation and executional art direction for the Spring Start 2020.
The creative brief included to bring about content for a global multi-channel campaign, such as digital,
print and PR-material, showcasing the new storage assortment. Compact living was the foundation
for the overall visual concept, this was especially highlighted in Social Media with tips on how to organize
clutter with good storage solutions. The campaign images were shot in Stockholm, Sweden.

Photograph: Rich Stapleton Styling: Sundling Kickén