spring campaign 2019

h&m home

Concept and art direction for the online spring campaign Modern SafariΒ 2019.
H&M Home has four different style segments; clean, casual, classic and feminine.
The studio’s job was to highlight the spring assortment for the casual style in this campaign.
The images were shot on the Portuguese countryside, in the region of Alentejo.

Photo: RenΓ©e Kemps   Styling: Pernille Vest