return to glamour

Timeless living

For H&M Home, we developed a concept exploring a return to a more classic, decorative and elegant interior.
The visual direction draws on boutique hotel environments—particularly the Upper East Side—where layered textiles,
graphic patterns and darker tones create a more dressed, elevated yet lived-in feel. The assignment included
visual concept, art direction and copy, shaping both the imagery and overall tone of the campaign.

Photo: Magnus Mårding Styling: Cristina Ramos