H&M Home

a holiday story

This holiday concept was developed as a visual story rather than a traditional campaign where
history meets modernity through a warm, lived-in aesthetic. The narrative moves from anticipation
to gathering and into quiet, intimate moments balancing styled details with everyday scenes.

The concept extends across a mood film, reels, and activations including PR-material, OOH,
and in-store, building a consistent world across all touchpoints.

Photo: Ben Anders Styling: Laura Fulmine