stylish storage

Everyday order

This project explores how storage can be integrated into everyday living without compromising on the overall expression.
The visual direction focuses on multifunctional spaces—combining work, utility and living—where materials,
colour and composition create a sense of calm and order. Storage is treated as part of
the interior, rather than something to hide. Concept, visual direction and creative lead for H&M Home.

Photographer: Kristofer Johnsson Styling: Sundling Kickén