visual concept


Visual strategy for Jotun’s high quality outdoor paint and terrace varnish Demidekk.
The assignment also included generating visual ideas, concept and executional
art direction for print, digital and moving media for the launch of the colour chart 2019.
The Garden Gathering story was photographed in the suburbs of Gothenburg, Sweden.

Photo: Mikkel Mortensen  Styling: Pella Hedeby