still summer

H&M Home

The Studio created a concept with an outdoor theme for the last campaigns of the summer season 2020. 
Initially, the plan was to pay homage to the relaxed late-summer days by creating a farmhouse story 
in Portugal but a few days before take off, Covid-19 got a grip of the world and we couldn't travel. 
We adjusted and tweaked the concept, re-scheduled and started to hunt for suitable locations in Sweden.
In spite of the rainy and cold spring days we managed to breathe a warm summer feel into the imagery.

Photographer: Kristofer Johnsson Stylist: Sundling Kickén