Pre fall

H&M Home

Visual concept and executional art direction for the Pre-Fall start 2020, which includedΒ a global multi-
channelΒ campaign showcasing the autumn assortment in-store, online and on social media.
The aim was to create an understated yet contemporary look with a mix of modern and rustic farmhouse details.Β 
The story was shot in a beautiful home north of Stockholm.

Photo Kristofer Johnsson: Styling: Sundling KickΓ©n