Pre fall

H&M Home

Visual concept and executional art direction for the Pre-Fall Start 2020, which includedย a global
multi-channelย campaign showcasing the autumn assortment that spanned in-store, online and on social media.
The aim was to create an understated yet contemporary look with a mix of modern and rustic farmhouse details.ย 
The story was shot in a beautiful home north of Stockholm, Sweden.

Photo Kristofer Johnsson: Styling: Sundling Kickรฉn