Golden Moments

h&m home

Concept and executional art direction for the Pre-Fall start 2019, which included a global multi- 
channel campaign showcasing the autumn assortment with a clear minimal Japanese–Scandinavian look.
The result was a decluttered harmonious space photographed in a warm and golden light with
the calming Atlantic Ocean as a backdrop. The images were shot north of Cape Town.

Photo: Rich Stapleton  Styling: Sundling Kickén