Visual concept

JOTUN​

Updated visual strategy for Jotun’s affordable high quality outdoor paint andΒ terrace
varnish Demidekk. The assignment also included generating visual ideas and executional
art direction for print, digital and moving media for the launch of the colour chart 2019.
The Island Life story was photographed on the West Coast archipelago in Sweden.

Photo: Mikkel Mortensen   Styling: Pella Hedeby